Could the growing presence of this digital asset offer a fresh approach to connecting with travelers and tourists, raising brand awareness, and creating new revenue streams, ultimately fostering a more robust economic recovery for the tourism sector? Businesses in the travel and tourism industry seem to agree. As numerous travel-centric projects, including those conducted by hotels, airlines, and conservation organizations, have just recently launched. But first, let’s quickly outline what an NFT is and how businesses can use it before we explore how these travel/tourism brands are utilizing NFTs in their travel marketing strategy.
